Owner toolbar demo: changes stay in this browser
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Customize Point at anything on the page and change it
Looks Words Sections Restore Checkup Publish AI team Connect Workshop Numbers Local
Three presets. Every one was checked for contrast; the words and prices never change, only the paint.
Bone Warm paper, ink brown and a kiln-red accent. Ember Dark clay, firelight orange. Cobalt Cool white with a deep cobalt blue.
Headline font Preset's own Work Sans System
Accent Preset's own
Corners Preset's own Sharp Round
Headline sits Left Center Right
Motion On Still
Turn editing on, then click any headline or paragraph on the page and type. Plain text and italics only. Prices are not editable here; they live in the config so the cart and the search engines always agree.
Turn editing on Forget my word edits
No word edits yet on this browser.
Show, hide, and reorder the sections of this page. A hidden section is skipped by visitors and search engines alike.
Master is the site exactly as delivered. Mirror is your working copy, kept in this browser on this device, plus the record you last published. Either one puts this browser's preview back in a click; nothing is published by restoring.
Restore Master Restore Mirror
Backup is a dated copy of your Mirror settings, saved as a file you keep. Loading one changes this browser only; nothing is published.
Download a dated backup Load a backup file
Checkpoints : press I like this on a section to keep a snapshot of its words, pictures, layout and added blocks. Checkpoints are kept apart from the Mirror, so losing one leaves the other. Up to five per section; restoring one changes only that section. Checkpoints are never published.
Download checkpoints file Load a checkpoints file
Your site's storage keeps a copy of your Mirror and checkpoints in your own site account, so another device can get them and a cleared browser can get them back. It uses the passphrase from the Publish tab and needs Publishing set up. Getting a copy never publishes anything.
Save to my site storage Get from my site storage
Only the files you download and your site's storage outlast this browser. Clearing site data, a private window or another browser starts this browser empty.
This browser (this device only) : the Mirror and checkpoints you are working on. Clearing site data, a private window or another browser starts empty.
Files you downloaded (you keep them) : backup and checkpoints files. Nothing that happens to this browser touches them.
Your site's storage (all your devices; needs Publishing set up) : an optional copy of the Mirror and checkpoints kept in your own site account behind your passphrase. Any browser can get it.
A quick look at this page the way a visitor, a phone and a search engine see it.
Run the checkup
What a search engine is told about this shop and this page:
On your own copy this tab publishes the look, words and sections above so every visitor sees them, behind a passphrase only you know. On the demo, changes stay in this browser.
How it works on a live site: the toolbar sends your settings to your own hosting account. Nothing in the page holds a password.
Ten AI helpers, one for each job on the site. Here is who they are and what each does. Their instruction files come with the site in a private folder, ready to hand to the AI assistant you already use.
The Front Desk Visitor questions The Concierge Order follow-up The Engineer Site changes The Copywriter Words and search The Ad Writer Advertisements The Herald The email list The Checkup Site health The Mover Moving the site The Quartermaster Keys and settings The Foreman The week's plan
Connect your AI. Give your assistant this address and it can read the whole shop: every piece and price, the shipping rates, the returns rules, the hours.
https://fireforgesites.com/demo/the-storefront/ai/site.json Copy
Paste it into ChatGPT, Claude, Gemini or Copilot with a line like "Read this, then help me with my shop website." No key, no login, nothing to install.
Your side of the site. Pick a bench, ask it anything about running the shop. Every answer is a proposal: nothing reaches a visitor until you publish it.
The Workshop needs the passphrase you publish with. It is sent with your question and never saved in the page. The Workshop is not connected on this demo; on your own copy it answers from your hosting account's AI key.
Bench Repairs Updates Advertisements Search engines Next week
Something looks wrong on the site. Describe it and the bench says what it is and how to put it right. Try: The mug page shows the wrong price / The pay button does nothing on my phone Change the words, the look, the sections or a product. The bench proposes the change; you apply it to the preview and publish when it is right. Try: Mark the serving bowl sold out until the next firing / Move the firing notes sign-up above the questions Short ads for the pieces, written from the site's own words. No claims the shop cannot back. Try: Three short ads for the dinner plate set / A holiday line for the tea bowls How the shop shows up when someone searches for handmade stoneware near them, and what to change. Try: What should the mug page be titled? / Which questions should the FAQ answer? A short plan for the week: what to fire, what to restock, what to post, what to fix. Try: Plan next week around a Saturday firing / What should go in the firing day note?
Ask
Ask the bench Apply to preview
Page views, call taps, pieces added to the cart and order requests. On the demo these count this browser only.
Views 0
Call taps 0
Added to cart 0
Order requests 0
Sign-ups 0
Local details. The one listing that brings a shop more visits than the website itself is the free Google Business Profile. Fill this in once and copy it across.
Go to business.google.com and sign in with the shop's Google account.
Search for the shop by name. Claim it if it is there, add it if it is not.
Pick the category that fits, such as "Pottery store" or "Gift shop". Add "Ceramics wholesaler" only if you sell to trade.
Paste the address, phone, hours and description below, exactly as they are here.
Verify by postcard, phone or video, then post a photo of a new piece after every firing.
Description for the listing (750 characters at most)
Hours
Address and phone
Save on this browser Copy it all