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The Small Studio Handbook
Ninety-six pages on running a one-person creative business without turning it into a second job.
PDF and EPUB3 files, 14 MBVersion 1.1, updated May 2026
$16 Personal license
$16 Personal license
This product has no checkout link yet, so the button opens the question form with the product filled in. The studio replies in writing with a way to pay.
Also in The Studio Starter Bought separately $49 $39 Save $10
Want to see more before you decide? The free sample pack has three printable pages and the first chapter of the handbook. Get the free sample
A short book in twelve chapters: pricing, saying no, a workable week, record-keeping, selling digital goods, and what to stop doing. Written by someone who runs one. PDF for the page, EPUB for a reader app.
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- Digital files cannot be returned, so the studio refunds in two cases: the files do not open or are not what the listing showed, or you bought by mistake and have not downloaded. Write within fourteen days and a person answers within two business days.
The Small Studio HandbookContents
Contents
- 01A studio of one7
- 02The one-page plan14
- 03Naming the thing21
- 04Pricing without apology28
- 05Writing the listing35
- 06Photographing paper42
- 07The first ten customers50
- 08Taxes, kindly58
- 09Customer email66
- 10When it slows down73
- 11Hiring help81
- 12Staying small on purpose89
The Small Studio HandbookChapter 4
04
Pricing without apology
A price is the shortest thing you will ever write about your work, and the one people read first. Start from what an hour costs you, not from what the market around you seems to tolerate. The number you arrive at will feel too high. It usually is not.
Write it down once, put it where you can see it, and quote it the same way every time. A discount is a decision, not a mood.
28
What is inside
Exactly what arrives after you buy. File names and sizes are the studio's own.
- The-Small-Studio-Handbook.pdfPDF9.6 MB
- The-Small-Studio-Handbook.epubEPUB3.8 MB
- Chapter-checklists.pdfPDF620 KB
- Total14 MB
Works with
- Any PDF reader
- Apple Books, Kobo and most reader apps (EPUB)
Preview
The contents page and the first chapter are free to read on the listing.
What each license allows
Pick the license that matches what you will do with the files. The full terms are on the licenses page.
Personal $16
For you, for your own use.
- Use it for yourself, your home, your own projects and your own business's internal use
- Print as many copies as you need for yourself
- Keep it on every device you own
- Give it away, sell it or share the files
- Use it in something you sell or in client work
- Put it in a bundle, a template shop or an AI training set
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