Owner toolbar demo: changes stay in this browser
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Customize Point at anything on the page and change it
Looks Words Sections Restore Checkup Publish AI team Connect Workshop Numbers Local
Three presets. Every one was checked for contrast; the words never change, only the paint.
Foundry Dark steel and hot orange. The cover look. Reads like a shop floor at night. Slate Cool grey and deep blue on white. Quiet, tidy, the look of an estimate you trust. Ember Warm linen and brick red. Softer, older, the look of a family firm.
Headline font Preset's own Oswald Fraunces System
Accent Preset's own
Corners Sharp Round
Headline sits Left Center Right
Motion On Still
Turn editing on, then click any headline or paragraph on the page and type. Plain text and italics only. Every edit is a private preview until you publish it.
Turn editing on Forget my word edits
No word edits yet on this browser.
Show, hide, and reorder the sections of this page. A hidden section is skipped by visitors and search engines alike.
Master is the site exactly as delivered. Mirror is your working copy, kept in this browser on this device, plus the record you last published. Either one puts this browser's preview back in a click; nothing is published by restoring.
Restore Master Restore Mirror
Backup is a dated copy of your Mirror settings, saved as a file you keep. Loading one changes this browser only; nothing is published.
Download a dated backup Load a backup file
Checkpoints : press I like this on a section to keep a snapshot of its words, pictures, layout and added blocks. Checkpoints are kept apart from the Mirror, so losing one leaves the other. Up to five per section; restoring one changes only that section. Checkpoints are never published.
Download checkpoints file Load a checkpoints file
Your site's storage keeps a copy of your Mirror and checkpoints in your own site account, so another device can get them and a cleared browser can get them back. It uses the passphrase from the Publish tab and needs Publishing set up. Getting a copy never publishes anything.
Save to my site storage Get from my site storage
Only the files you download and your site's storage outlast this browser. Clearing site data, a private window or another browser starts this browser empty.
This browser (this device only) : the Mirror and checkpoints you are working on. Clearing site data, a private window or another browser starts empty.
Files you downloaded (you keep them) : backup and checkpoints files. Nothing that happens to this browser touches them.
Your site's storage (all your devices; needs Publishing set up) : an optional copy of the Mirror and checkpoints kept in your own site account behind your passphrase. Any browser can get it.
A checkup of this page, run in your browser a moment ago: the words search engines read, the links, the phone number, the size.
Run the checkup
What a search engine is told about this business:
On your own copy this tab publishes the look, words and sections above so every visitor sees them, behind a passphrase only you know. On the demo, changes stay in this browser.
How it works on a live site: the toolbar sends your settings to your own hosting account. Nothing in the page holds a password.
Ten AI helpers, one for each job on the site. Here is who they are and what each does. Their instruction files come with the site in a private folder, ready to hand to the AI assistant you already use.
The Front Desk Customer service The Concierge Follow-up The Engineer Site repairs The Copywriter Words The Ad Writer Advertising The Herald Announcements The Checkup Diagnostics The Mover Moving content in The Quartermaster Setup and hosting The Foreman Coordination
Connect your AI. Give your assistant this address and it can read the whole business: services, areas, hours, the rules.
https://fireforgesites.com/demo/ironclad/ai/site.json Copy
Paste it into ChatGPT, Claude, Gemini or Copilot with a line like "Read this, then help me with my roofing website." No key, no login, nothing to install.
Your side of the site. Pick a bench, ask it anything about running the business. Every answer is a proposal: nothing reaches a visitor until you publish it.
The Workshop needs the passphrase you publish with. It is sent with your question and never saved in the page. The Workshop is not connected on this demo; on your own copy it answers from your hosting account's AI key.
Bench Repairs Updates Advertisements Search engines Next week
What is broken, what it means, and the fix. Reads the errors visitors hit and the checkup from this page. Try: What is broken right now? / Run the checkup and tell me what to fix first. Changes to the site, in words. If the toolbar can make it, you get an Apply to preview button. Try: Switch the site to the Slate look. / Hide the sign-up section on every page. Google and Facebook copy inside their real character limits, from the site's own claims. Try: Write three Google ads for roof repair in Marietta. / What should we advertise in April? Reads what this page really sends to Google and proposes the title and description. Try: Is the services page title right? / Write a better description for the storm page. Five jobs for the coming week, each naming which of the ten team files does it. Try: Plan next week from the numbers. / Get the site ready for storm season.
Ask
Ask the bench Apply to preview
Page views, call taps and quote sends. On the demo these count this browser only.
Views 0
Call taps 0
Quote sends 0
Sign-ups 0
Local details. The one listing that brings a roofer more calls than the website itself is the free Google Business Profile. Fill this in once and copy it across.
Go to business.google.com and sign in with the Google account you want to own the listing.
Search for your business name; claim it if it exists, add it if not.
Pick the category "Roofing contractor". Add "Gutter service" and "Siding contractor" if you do them.
Paste the address, phone, hours and description below exactly as they read on this site. Same words everywhere.
Verify by the postcard, phone or video Google offers. Then post a photo of a finished roof every week or two.
Description for the listing (750 characters at most)
Hours
Address and phone
Save on this browser Copy it all
