Linden & Pike

Identity, 2024

Harbor & Rye

A name, a mark and a bread bag for a bakery by the water.

Client
Harbor & Rye Bakehouse
Role
Identity and packaging
Year
2024
Rows of crusty loaves on dark wooden shelves behind a glazed cabinet door

Brief

A new neighbourhood bakery needed a name people could say through a mouthful of bread and a mark that survived being stamped in flour.

Approach

We drew forty rough marks on paper before touching a screen, kept the one that still read at the size of a thumbnail, and then built the system around it: one colour on kraft, a stripe for the bag, a stamp for the loaf.

Outcome

A mark, a type pairing, bag and box dies, a stamp and a one-page guide.

Credits

  • Identity: Linden & Pike
  • Packaging: Linden & Pike
  • Client: Harbor & Rye Bakehouse

Open for commissions

Taking new commissions from January

Smaller projects can sometimes start sooner, so ask. Larger identity and interiors work is usually booked a season ahead.

Let's talk Call the studio (401) 555-0143